Research & Planning
Here at Goodinson Design Co. we analyse your business and how deep we go depends on the size of the project. Researching everything from your market position, customers / clients and more importantly knowing you is critical to getting your brand and identity spot on.
Brainstorming & Style Sheets
We have an old fashioned approach with a modern twist. We will brainstorm ideas, sketch, mood board and put together style sheets. This approach ensure we cover every idea and creative for your budget.
You’ll get 3 concepts based on the research and style sheets provided and your feedback is put into this stage, then we’ll have two opportunities to tweak and complete your identity.
Successful branding is more than just the log. Goodinson Design Co. will now Control every aspect of how your branding works across different types of media, print and devices. We create style guides and usage guidelines to ensure consistent usage.